In Our Shoes
A moving ode to one of Nike's most famous shoes and the power of a single item to unite people of all walks
A moving ode to one of Nike's most famous shoes and the power of a single item to unite people of all walks
The objective was to demonstrate fluency of VFX design, but I took the assignment a step further by developing a narrative and personally paying tribute to my favorite sneaker, the Nike Dunk. Witness the power of a single object to unite people of all walks (pun intended.)
Through a marriage of historical and original footage, I captured the story of the dunk from conception to the contemporary. To further pay homage to the culture, the colors of the visual effects in the video draw from a famous pair of Nike dunks by Parra, an iconic Dutch skate artist.
Turn the things that make you you into a brand people love.
