Vans US Open of Surfing
A fresh, artistic integrated marketing campaign for Vans's renowned extreme sports competition
A fresh, artistic integrated marketing campaign for Vans's renowned extreme sports competition
The Vans US Open is an immersive experience across the California coast, so we created a vibrant visual system and implemented it across everything from physical staging to merch to NFTs and social media.
Inspired by the postmodern aesthetic championed by David Carson and infused throughout surf and skate culture, we "colored outside the lines" for this campaign and create every asset like a piece of art - gritty, expressive, and full of life. Just like the Vans brand.
Turn the things that make you you into a brand people love.
